Selectric typewriter

The Selectric typewriter was introduced by IBM in 1961 and immediately became popular to the American public. Selectric had a pivoting type element called a "typeball” that could be changed to display different fonts in the same document. The Selectric was so popular it claimed 75% of the market at the time it was introduced. It was even believed to be revolutionary at the time, with its capacity to display different fonts in the same document. Also, the Selectric is revolutionary in that it replaced the traditional typewriter’s moving carriage with a paper roller. The paper roller was able to stay unmoving while the typeball and ribbon mechanism moved from side to side. The Selectric also provided a very clean and neat appearance of the typed page, which increased the popularity of this renovation at the time.