Social Engineering is the use of skillful scientific and technological techniques to manipulate individuals to act in a certain way. Social engineering pertains to political arena and security.
In the political scenes, governments or small private groups strive to influence the public behavior.
Social Engineering is also greatly used to break security measures. Popular practices include pretexting and phishing. Pretexting is sending of a text to trick someone to release some confidential information. Phishing is sending an email that appears to be sent by a legitimate organization or corporation. These emails usually ask for some kind of account information.
References:
http://www.securityfocus.com/infocus/1527
http://www.securityfocus.com/infocus/1860
http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci531120,00.html
http://en.wikipedia.org/wiki/Social_engineering_%28security%29
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